ColorSource

ColorSource™ is the trademark name for a unique program developed by BASF Corporation. The ColorSource™ concept was developed to provide assistance to BASF distributors who choose to distribute only one paint product, BASF, through their distribution channel. Membership in the BASF ColorSource™ program is by invitation only and membership automatically qualifies that BASF distributor to support programs created specifically for the ColorSource™ program which are not offered to other BASF distributors.

BASF requires that all ColorSource™  employees complete rigorous training so that they are ready to handle any questions that might occur. Extensive training in one product line, compared to limited training in multiple lines, has its obvious benefits. Motorcar Colors is able to provide a much greater degree of technical support by having a BASF Trained Technical Support Specialist (TSS). This allows Motorcar Colors to employ an in-the-field technical support specialist who can assist the collision centers using BASF products. Motorcar Colors is able to provide immediate assistance to collision shops which expect help when it is needed rather than wait for a factory representative.

Motorcar Colors is trained in the latest business management techniques. Because of the close relationship that ColorSource™ jobbers maintain with BASF, Motorcar Colors is able to act as consultant to their body shop customers and pass on valuable productivity-enhancing concepts.